Radar

Competitor ad intelligence for agencies

Feed your client dashboards with competitors' ads and posts from four ad libraries and three social platforms. One more source next to the ones you already use, through API, MCP or CSV. Live this week.

Every client asks what their competitors are running. Most agencies answer from the Meta Ad Library by hand: screenshots, a deck, stale by the next meeting.

Your data team already pulls media, search and social listening data into one place. Competitor ads are the gap. Doing them properly means scrapers for four ad libraries that don't share a schema, re-hosting creative before platform links expire within days, and fixing it every time a platform changes. Radar does that part, and delivers competitor ad intelligence for agencies as data your team already knows how to use.

Live this week

  1. 1

    Add your client's competitors by website. Radar finds their social profiles.

  2. 2

    The first capture runs straight away. Ads live now and when each one started, plus recent posts and blog.

  3. 3

    Pull it into your stack through the API, MCP or CSV.

  4. 4

    Put it in front of clients. Your dashboard, your report, your price.

No scrapers to build. No creative to re-host. No engineer on call.

One more source in your stack, not another platform

Your team doesn't need another dashboard to log into. Radar gives you one schema across Meta, TikTok, Pinterest and LinkedIn ads, plus organic posts and blogs, so it joins cleanly with your media, search and listening data in Looker Studio, Power BI or wherever you build.

Deliver it under your brand or credit Radar. The API, MCP and CSV carry no Radar branding, so it's your call.

Out through API, MCP or CSV

  • REST API: your data team. Key-authenticated endpoints for competitors, ads, posts and the weekly digest.
  • MCP server: analysts asking Claude or another MCP client about a client's competitors in plain English.
  • CSV export: anyone who lives in spreadsheets.

What you can tell a client

Run length is the signal. An ad a brand keeps paying for month after month is working. An ad pulled inside a week wasn't. Both sit in the public ad libraries. Radar collects them and keeps the creative after the platform link dies.

From one category we track, eight UK jewellery brands:

  • 528 days.

    Clogau's longest-running Meta ad. Live since 6 March 2025, still running when captured on 16 August 2026.

  • 510 days.

    Swarovski's longest. Live since 24 March 2025, captured 16 August 2026.

  • 114 of 174.

    Monica Vinader's finished Meta ads that came down inside a week. Captured 16 August 2026.

  • 448 of 1,326.

    Finished Meta ads across all eight brands that came down inside a week. Captured 12 August to 7 September 2026.

  • 5 days.

    Median run of 479 TikTok ads across five of the same brands. Captured 12 August to 7 September 2026.

Same category. Some brands hold one creative for over a year, others cycle within days. That's the conversation your client wants.

For Heads of Paid: the pitch teardown

Before a pitch, add the prospect's three closest competitors. By the meeting you have every ad they're running, how long each has been live and which ones they killed within a week. You walk in talking about their market, not your credentials.

Sources

  • Ad libraries: Meta, TikTok, Pinterest, LinkedIn
  • Organic: LinkedIn, Facebook and Instagram posts
  • Web: competitor blogs

No spend or impression estimates. You get what the libraries publish, not modelled numbers.

Pricing: per competitor, quoted for your portfolio

You pay per competitor tracked. You set your own price to the client, and the margin is yours. Portfolios differ, so we quote on a call and invoice monthly.

FAQ

Do we have to use the Radar dashboard?
No. Pull straight into your own stack. The dashboard and weekly email are there for your team if you want them.
Can we put it under our own brand?
Yes. The API, MCP and CSV carry no Radar branding. You don't have to.
How is this different from spend panels?
They estimate what brands invest across media. Radar gives you what the ad libraries publish: every creative, when it started, how long it ran. They answer different questions, so use both.
How far back does the first capture go?
It picks up every ad still live and the date it started, however long ago that was.
How often is it refreshed?
Ads refresh every week.
Do you show spend or impressions?
No. Ad libraries don't publish them for commercial ads, and we don't model them.
Which markets?
The libraries are fullest for ads shown in the UK and EU. TikTok's library covers the EU, EEA and UK only.
What happens after the trial?
We talk about your portfolio and quote per competitor.

Competitor intelligence for your clients, live this week.